Creating User Community
Selling through a website by promoting your business by google ads? Can we do better?
Brands and online retail owners face challenges while generating traffic through ads and converting it into sales.
A strategy that many brands embrace is to creating a user community. Many platforms today help creative content to educate, excite, engage users. Canva, Mailchimp, Wix, Shopify, Adobe spark and many others offer editors that make it easy to create campaigns using templates and post across channels - emails and social media. It helps gain mind share and gain traction at your online property.
But is that enough? You may need more. Here are a few tips:
First of all, they should have more than social media. Social media doesn't offer customer care like attention to your users. Two way communication is an important aspect which is missing in online businesses. The best one can do it to allow users post one on one comments and feedbacks.
To begin the conversation, we need to learn more about users passions and interests. Learn about what they enjoy and get excited about. Run a survey, ask in popups, start forum, or just call them up with questionnaire. Build on this in your future conversions.
Offer opportunities to your users to contribute to your social media handles. Listen to your users and do something about the feedback. Sometimes small inputs can be converted into successful products.
Lastly, keep using your product, even if you are bored of it. You may be surprised with how helpful that can be for your performance.
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