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Why explore 3D content


3D content has been around for a few years now, but it's taken some time to find its footing in the marketing world. I've talked about 3D content several times on the website, so it might be useful to discuss how brands are using 3D and what they can expect in the future.

What is 3D content?

3D content is a visual representation of an object that exists in 3 dimensions. It’s used in many different ways, including marketing and sales.

3D content can be created using 3D modeling software such as Maya or Blender. 3D models can then be replicated and printed out by 3D printers. It can also be used to create web experiences which can be part of your website or blog where visitors can engaged at

Why does 3D content matter?

3D content is a great way to tell a story. It can be used as an effective way of engaging customers and creating a sense of place. For example, you might use 3D in your marketing material or explainer videos (animated videos that explain how your product works). You might also choose to create interactive 3D models that allow people to explore your products or facilities in real time.

3D models are becoming increasingly important in retail and manufacturing fields because they allow you to show off the products you sell: customers can see what something looks like before they buy it! It also allows access from anywhere globally.

How to create 3D content?

3D content can be created using online and offline 3D softwares. You can use these softwares to create 3D models and animations, or even renders. You can also use them to create walkthroughs that allow users to see a virtual representation of a building before it’s actually built.

If you have an idea for a project in mind, there are plenty of free (and paid) options available!

What will 3D content look like in the future?

3D content has the potential to be more accessible, interactive and immersive than ever before. We're also seeing an increase in realistic 3D environments that are becoming increasingly affordable. In fact, there are now a number of different technologies available for creating high-quality VR and AR experiences without requiring expensive software or hardware. Many platforms are also creating easy ways to create 3D models and creations.

Successful brands are using 3D content in creative and effective ways.

3D content is a powerful tool for brands to create a more immersive and interactive experience. By using 3D content, you can stand out from the crowd and create memorable experiences for your users. Here are some examples of how successful brands are using 3D content in creative and effective ways:

  • Coca-Cola’s “It All Started With A Kite” campaign features a 360° video that takes viewers around the world with their favorite athletes as they share their stories of how they first got into kitesurfing. The video shows off Coca-Cola's global reach while also creating an engaging experience for viewers by letting them explore different locations around the world in virtual reality (VR) through this video on YouTube or Google Cardboard. The VR experience also enables users to interact with other people watching it at the same time (by commenting on photos), which adds another layer of engagement beyond just watching something happen onscreen alone.

  • Intel used 3D models from its archive of historical documents when designing its “Heritage Collection” case mod contest for fans who had made their own unique versions of classic computer cases from Intel's early years—but didn't have permission to use actual pictures or drawings from those designs because many were patented technologies not easily available outside Silicon Valley archives like those owned by Intel today! Using 3D printing technology enabled them both cost effectively manufacture high quality products based off these old designs without risking copyright infringement lawsuits from third parties trying to make money selling similar products themselves later down line...all while still allowing consumers access see inside components so they could understand what was going on inside computers before mass production became cheap enough everyone could afford one."


We’re living in exciting times for 3D content. The number of companies using it is growing, and consumers are starting to expect more from their digital experiences. As a result, brands that don't use 3D content risk being left behind. If you're interested in creating your own 3D content or learning how other brands are using this technology, we encourage you to check out our new "How To Use 3D Content" guide!

Contact us at if you want to explore more about 3D experience or just anything exciting about this.



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