Gamification for Customers
As we have discussed in our previous posts, Gamification takes the concept of gaming and applies it to real-world activities, turning ordinary experiences into engaging ones by adding elements similar to those used in video games. Gamification for customers is used for increasing engagement, retention, and followers of your brand. Typical game design for customers include following activities and game elements:
Rewards points for purchasing
Reward points for purchasing
Reward points for sharing
Reward points for returning
You can also reward your customers with treasure hunt or trail challenges. These are great ways to make sure that they’re having fun, while also keeping them engaged in your brand. Two ways you can do this is by giving them coupons or discounts at the end of their journey, or by giving them access to special promotions and deals on future purchases.
Treasure hunt or trail challenges are also a great way to advertise your products and services without feeling too pushy about it. You can set up virtual tours of your company with quizzes and trivia tests during the tour, which will keep visitors interested in what you have to say—and might even get them interested enough that they want more!
Rewards points for sharing
Rewards for sharing content to a specific group of people:
“Share this article with your friends.”
“Share this article with your [specific] coworkers.”
“Share this article with your [specific] family members.”
Rewards for sharing content to a specific person: `Reward:` $15 Amazon gift card. Rewards for sharing content to a specific social network: `Reward:` An invite to our next company event at the local pub, complete with appetizers and beer! Rewards for sharing content on a specific website/blog/etc.: `Reward:` A coupon code worth 10% off their next purchase (if they're an existing customer).
Rewards points for returning
One of the best ways to reward customers is by giving them points for returning. You may reward people who buy certain items or brands, or who buy a certain quantity of items. Game design may be customised for different industries and contexts.
Reward your best customers by giving them with digital rewards, exclusive access, special offers and discounts that only they get. If a customer places an order with you once in three months, send them some exclusive content such as an article about how to use your product more effectively or tips on how to make their lives easier using it.
Treasure hunt or trail challenge
To create a treasure hunt or trail challenge, you create a game experience or a map that guides your customers to the next step in a series of clues. This game of hide and seek is fun and engaging and can be used to promote a new product or service. For example, if you were launching an app, you could have people solve puzzles before they can download it. The first person who solves all of them wins!
You don't have to limit yourself solely to games: gamification can also be u
sed for training purposes. For example, if you want employees to learn about their company's history through an online course, gamification could help them retain information more effectively because they're learning while having fun at the same time!
Customers can be incentivized to find the hidden prize through a variety of methods. The most common method is to offer a coupon or discount code, but you can also award the customer with a mystery prize, booster points, digital rewards, or free product or service.
The goal of this type of challenge is for your customers to figure out what they’re looking for and where it might be located. You set up clues by posting them on social media channels and in blog posts that hint at what types of things are hidden throughout your site (e.g., “We hid something special under our about page header!”).
Virtual tours of your company with quizzes and trivia tests during the tour
You can use gamification to create a virtual tour of your company featuring trivia questions and quizzes that help customers learn about your company's culture and values. You can also use this as an opportunity to teach them more about what you do, so they have a better understanding of the service or product you're providing.
When creating this type of game for customers, think about how it will encourage them to share their experience with others—this will be especially helpful if you plan on offering incentives for completing certain levels or tasks in the game. Additionally, make sure it's fun and interactive so that people want to play again!
Gamification can encourage repeat purchases from customers.
Gamification can encourage repeat purchases from customers. The importance of repeat purchases is a well-known fact, and it’s one that businesses should always keep in mind when developing loyalty programs or any other gamified experience.
The first step to creating a successful gamified experience for your customers is knowing how important customer loyalty is to your business. Repeat purchases are vital to the success of any business, whether you're selling physical products or digital ones (like software licenses). If a customer buys something from you once and never returns for more, there's not much chance for future sales. You need them coming back again and again—and preferably repeatedly referring others as well!
Once you have the basic idea of how to set up your gamification program, it’s time to get started! Remember that this process is not something that happens overnight. It will take some time for people to learn about what’s going on and start taking part in the fun. But once that happens, you’ll be able to see a noticeable difference in customer engagement which can lead to increased sales and profit margins over time.
Contact us to help you with your gamification at email@example.com or submit a contact us form. Gretxp can also help you create amazing 3D webgl treasure hunts, virtual brand showrooms for building a unforgettable experience for your customers and driving engagement.